Web Marketing Advice and How-To Guides

If you're thinking of launching an email marketing program or campaign, check out the Introduction to Email Marketing here. If you are planning to hire a marketing agency, you may want to read How to Choose an Ad Agency (Marketing Agency) and How to Write an Ad Agency RFP first. Want to improve your search engine raking? Check out Search Engine Optimization Basics. If you are looking to add valuable content to your Web site such as news, stock quotes or research reports, see our Introduction to Web Content Providers and Selecting a Web Content Provider pages.

If you are considering the creation of a blog for your business, check out the pages here on why blogs are important for business, how to develop an effective business blog, and how to promote your blog.

Beyond that, the sites below provide case studies, guides, tutorials and articles from experts of various stripes, all designed (hopefully!) to help you market on the Web more effectively.

About.com (Email Marketing)
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About.com's page on email marketing. Includes lots of links and some email marketing how-to advice, but also a great deal of consumer-oriented content (e.g. free mail accounts).

agencyfinder.com
Contact Information
(877) XFINDER (877-934-6337)
In the unlikely event that you can't find a suitable marketing agency on our Agencies page, you can use this confidential, free client-agency matchmaking consulting service. Representing more than 95% of the top-ranked advertising agencies, public relations firms, consulting firms, direct marketing agencies, sales promotion, web development and interactive agencies in North America, agencyfinder.com helps client firms select an agency based on location, company size, industry and other factors.

Articleplus
Contact Information
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Providing Internet marketing articles for small business ecommerce, Articleplus.com offers articles related to internet marketing, affiliate programs, web hosting, ecommerce solutions, payment solutions, and small business advice.

Digital Marketing by mobileStorm
Contact Information
866-492-7886
mobileStorm's Digital Marketing Blog: From email to RSS, SMS to SEO. Seasoned marketers have a place to sharpen their skills, and novices can become a part of the Digital Marketing revolution.

Email Marketing Resource Center
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A collection of how-to type articles on email marketing addressing topics such as "how to optimize your email marketing campaigns."

Email Marketing Software Center
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Informative articles on email marketing plus links to email marketing services (although less extensive than the listings on our Hosted Email Marketing, Email Software Providers and Email List Rental pages) along with Web design/development, Web marketing and other resources.

Email-Marketing-Reports.com
Contact Information
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Focused on email marketing, this site offers news, how-to advice, articles, reports, papers, books, newsletters, and just in case all of that isn't enough -- a page of links to other email marketing advice sites.

eMarketer
Contact Information
(800) 405-0844
Research and analysis on online marketing, e-business and emerging technologies. eMarketer sells analyst reports as well as access to its eStat database, an aggregation of e-business, online marketing and emerging technology statistics and articles.

Forrester Research
Contact Information
(617) 613-6000
A technology and market research firm providing pragmatic and forward-thinking advice about technology's impact on business and consumers. Forrester provides consulting services and research reports covering a wide variety of technology areas, vertical markets, and consumer market segments.

internetmarketinginfo.com
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A large collection of "how to" articles on topics such as Web site design, affiliate programs, online advertising, Website promotion, email marketing, search engine marketing and Web analytics.

Latest IT News
Contact Information
+(022) 6769 2400
CRN provides the latest news articles on information technology, and product reviews for computer resellers.

Marketing Sherpa
Contact Information
(877) 895-1717
A media company publishing useful case studies, results data, and best practices for marketing, advertising, and public relations professionals. Access to their reports and case study libraries is fee-based, but they offer free weekly newsletters containing more useful advice than most people can absorb. Example report topics are raising landing page conversion, email marketing metrics, search marketing metrics and Web analytics buyers guide.

MarketingOnInternet.com
Contact Information
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A series of how-to online guides (Web site development, email marketing, SEO, merchant accounts) and ebooks for online marketers.

MarketingProfs
Contact Information
(323) 664-9036
Know-how, analysis and perspective of both professors who teach, research and consult based on state-of-the-art marketing ideas and professionals who work in the trenches of marketing, covering web marketing and offline marketing, both tactical and strategic aspects.

MarketingVox
Contact Information
(410) 392-4263
Marketing news site featuring breaking news as well as an extensive selection of industry- and topic-specific archived news articles.

Mike's Marketing Tools
Contact Information
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An outstanding site featuring internet marketing tips; reviews of Web marketing tools including search engine optimization tools, Web traffic analysis, email marketing, and ad tracking software; and a helpful selection of free marketing tools. Mike's search engine ranking tool provides a fast and easy way to find out how well your site is showing up in the major search engines.

Opt-Influence
Contact Information
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An extensive collection of articles about email marketing addressing topics such as co-registration, deliverability, autoresponders, list building, etiquette and microtargeting.

RainToday
Contact Information
(508) 405-0438
An online source for insight, advice, and tools for service business rainmakers, marketers, and leaders. RainToday features news; benchmarking research; articles by respected marketing, sales, and service business experts selling and marketing professional services; practical case studiies; and interviews with world renowned services marketers, rainmakers, and firm leaders.

Shop.org
Contact Information
(202) 737-2849
Trade association for retailers online, Shop.org provides research and statistical reports for retailers along with peer information exchanges that assist in strategy formulation and decision-making.

Website-Promotion-Strategies.Com
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(919) 771-1971
Simple site providing tutorials on search engine ranking strategies, Web promotion, online marketing, search engine optimization, pay per click advertising, opt-in email marketing and other pertinent topics.