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Ageless Marketing: David Wolfe

<font color="#B24B45" size="2"><b> Ageless Marketing </b></font>

Ageless Marketing

Marketeer David Wolfe's journal about ideas, people and events in the Marketing Revolution.


05/05/2008 10:51 AM
The Silent Generation Revisited
Reader Anita Landis of the GlynnDevins ad agency in Overland Park, Kansas sent me the URL to an article on the Silent Generation that ran in the June 29, 1970 issue of Time. I found the article by Time Associate Editor Gerald Clarke fascinating from several perspectives. First, it was written by a member of the Silent Generation who had bought into the idea that it was every bit as...
04/30/2008 11:04 AM
On Sloppy Scholarship and the Silent Generation
Sloppy scholarship sometimes makes me mad. I especially get upset when it shows up in a widely esteemed newspaper like the New York Times. Why? Because many people in important positions will take on faith claims made in the great gray lady of U.S. journalism irrespective of their accuracy or lack thereof. Last Sunday’s editorial section carried such piece. It was titled, “When the Time Make the Man." In it,...
04/23/2008 07:31 AM
The Most Mythologized Generation in History
Surely the boomer generation, if not the greatest generation, is the most mythologized generation in history. Interestingly the boomer generation was not named until former People magazine editor Landon Jones did so in his 1981book Great Expectations: America and the Baby Boom Generation. By then, the oldest boomer was 35-years-old – well past his or her hell-raising years of youthhood. The term “boomer” has been a buzzword bigtime in marketing...
04/21/2008 04:04 PM
10 Ideas That Are Changing the World We Live, Work and Play In (Part 3a)
World-changing idea #3: The Ebbing Value of Expertise (Part 2a) Objectivity is supposedly the superior cognitive stance to take in searching for truth. But is that always the case? How often do we hear experts battling it out in courtrooms over two contradictory propositions based on alleged objective analysis? The ubiquity of communications in our lives – including news and talk shows 24/7 – contributes to shaping an uncertain picture...
04/14/2008 12:37 PM
10 Ideas That Are Changing the World We Live, Work and Play In (Part 3)
World-changing idea #3: The Ebbing Value of Expertise “I’m being objective!” Surely, you’ve had someone you’ve been arguing with scream that at you. Perhaps you have even yelled those words yourself on occasion. I remember – always with a smile on my face a self-styled “left brain” account shouting at me in disagreement on a point, “God damn it! I’m being objective. You are being emotional,” as he pounded a...
 
 
 
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