B2B Web Strategy Blog - eMagine

eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.

05/05/2008 05:20 PM

Does Your Company Stand Still? Neither Should Your Website.

Like every organism in nature, your company is constantly evolving: developing new products or services, addressing new markets, changing its image to the world (aka branding). That means that your website – as the company’s “front door” these days – absolutely must evolve to keep pace. Few things are more off-putting to prospects than learning [...]

04/29/2008 11:29 AM

Recession, Reshmession… Don’t Let the Headlines Scare Your Company into its Own Private Downturn

It’s easy to get traumatized reading much of the current business news… the Fed chairman saying that “recession is possible”; the head of the NBER – which officially identifies recessions (after the fact) – saying that a “severe” recession is likely; and grim news from the housing and financial sectors, almost daily. Here’s something to keep in mind about [...]